Global

Global

44 countries operating under the same goal: guide consumers to the most innovative products on the market

Trusted

Trusted

Cooperation with world’s leading innovative brands since 1987

Independent

Independent

Survey of 4,000 shoppers conducted by global leader in market research, Nielsen


Your Return On Investment

Sales Growth

Sales Growth

YSU winners annual sales growth is 4.5 times higher than average category annual sales growth
Turkey, Winners Sales Data by Nielsen RMS
POY winners outperform category sales performance by 38%
USA, Winners sales data
135% Sales Growth, Hair Care category,
UK, Winners sales data
106% Sales Growth, Dishwasher Detergent category,
Spain, Winners sales data
120% Sales Growth, Hair Dye,
USA, Winners Sales Data

Higher Purchase Intent

53% of people are more likely to buy a product that has won Product of the Year
UK, TNS
With logo Sales
Higher Purchase Intent

Drives Consumer Trust

Drives Consumer Trust

74% increase in Trust score when YSU logo is used in TVC
Türkiye, Nielsen
%34 I believe that in general terms TV ads tell the truth
%59 If an advert featured the Product of The Year award, I would be more likely to trust what it was saying…


Privileges in POY Partners

PR

PR

Inclusion in PR campaigns of Product of the Year
Advertising

Advertising

Special rates for your advertising investments in media partners
POS

POS

Exclusive merchandising applications at retailer partners
Market Insight

Market Insight

A comprehensive research analysis of the Nielsen survey of 4,000 consumers, reporting product performance across each measure


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