Why Should I Enter?

Global

Global

44 countries operating under the same goal: guide consumers to the most innovative products on the market

Trusted

Trusted

Cooperation with world’s leading innovative brands since 1987

Independent

Independent

Survey of 4,000 shoppers conducted by global leader in market research, Nielsen

Your Return On Investment

Higher Purchase Intent

Higher Purchase Intent

61% of people are more likely to buy a product that has won Product of the Year
Türkiye Sia Insight, Mart 2024
With logo Sales %61

Drives Consumer Trust

%56 I believe that in general terms TV ads tell the truth
%61 If an advert featured the Product of The Year award, I would be more likely to trust what it was saying…
62% of consumers trust a product with POY logo on it
61% Propensity to buy
Türkiye Sia Insight, Mart 2024
Drives Consumer Trust

Privileges in POY Partners

PR

PR

Inclusion in PR campaigns of Product of the Year
Advertising

Advertising

Special rates for your advertising investments in media partners
POS

POS

Exclusive merchandising applications at retailer partners
Market Insight

Market Insight

A comprehensive research analysis of the Sia Insight survey of 4,000 consumers, reporting product performance across each measure

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